How to position yourself with informative

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If our company is located in Milan, it will never appear for a search carried out in Verona. Evidence This is the parameter on which our activity can have the greatest impact. Let me explain better: let's suppose we manage to respond perfectly to the criteria of relevance and distance. At this point, how do we get ahead of the competition? For example, Google takes into account the completeness of the data entered. If the telephone number is missing, we will hardly appear better than competitors who have included this information. Google also evaluates the quantity and rating of reviews: this is why if you decide to base your strategy on Google My Business, you should push your customers to leave as many reviews as possible, which should, obviously, be positive. Even having a good number of photos available can become an added value in this sense. These are just some of the many features of Google My Business.

Do you want to know from top to bottom the tool offered by Google that allows you to develop an effective Local SEO activity? Here you go!   queries with the company blog How to position yourself on Google with the company blog? Another secret in the world of Content Marketing lies in finding the right keywords to position yourself for. Unfortunately, the company blog no longer functions as a diary, in which to write everything that Agent Email List comes to mind. In the world of online marketing we write for business, as well as for passion, and we must take note of this. It is in this regard that it can be useful to see which topics and keywords are chosen by the competition and which are particularly appreciated online: the most popular articles of the competitors can easily be discovered with a search on . Taking inspiration from the information collected, it is possible to position yourself for the same keywords, trying to focus on better quality and greater length of content.





Everything must be organized by means of a , a calendar that indicates, week after week, how many and which articles to publish. One last piece of advice? Mobile searches in recent timesthey are spreading like wildfire and according to statistics in the not too distant future they will represent half of total online searches. It is for this reason that you should adapt your content to more discursive keywords than the current ones: we talk about it in our article entitled "" Only by taking advantage of all these aspects will it be possible to obtain a special pass to have all the benefits that a company blog can offer. offer. SEO and Content Marketing It may seem trivial, but one of the best ways to improve your SEO positioning on Google is to open (or improve) your company blog. Not only that: this tool, which is part of the , is also fundamental with a view to offering a professional and credible offer.