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Creating video materials corresponds to the needs of recipients from various demographic groups especially TikTok users . Shortform video content attracts users' attention is easy to redistribute and is perfect for SM platforms. The Lidl brand can boast of implementing this technique using a series of short culinary and instructional videos on its Facebook page. Emarketing   what trends to expect Photo . Instructional video from Lidl. Source: facebooklidlpolska The world of social media is currently undergoing a bold transformation. There is a definite move away from static forms of publication and the short video format is becoming the most popular.

TikTok is growing at a rapid pace and setting the direction for others to follow. It generates the highest user retention rates and other social networking sites Australia WhatsApp Number Data wanting to stay up to date with the trend introduce significant changes to their structures. Currently we have TikToks still growing in popularity Reels on Instagram and Facebook and the world of YouTube which initiated the video era promotes Shorts. A short video is in demand due to its attractive and userengaging form also in the field of tailored advertising campaigns which is a great opportunity for advertisers. Shortform video is a trend for the coming years  the sooner we understand it and move away from stereotypes the better for us  Norbert Sinkiewicz Head of Product & Marketing at IC ProjectEmarketing.



What trends to expect Modern internet marketing  summary Industry trends are an important element determining the development of an appropriate marketing strategy. However you must remember that regardless of what the next months will look like classifying the audience and creating a buyer persona are crucial . Without this you will not be able to develop effective marketing activities. In  this is especially important because the economic and economic situation means that many customers plan to reduce their shopping expenses. Reaching the target group will therefore be particularly important this year.