There is little chance that he will return to sales

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Actor of his initiative, the client is necessarily in better conditions to contract. The lead gives his contact details to the salesperson vs the lead asks to be contacted Prospected, the lead tends to “leave” his contact details to shorten the conversation “Send me your presentation and I will contact you if I am interested…”.  In inbound marketing, on the contrary, the lead gives his contact details not only on his own initiative, but also after having been duly informed of the offer of products and services through content informative, objective and qualitative.

Under these conditions, the salesperson Phone Number Data contacts a better qualified lead, with an even greater chance of selling. GDPR and inbound marketing: rely on the GDPR-Compatible solution! Inbound marketing is essential in view of this new regulation as a 100% compatible solution, since buyers voluntarily provide their information to be contacted. Even if inbound marketing is recognized today as the most effective solution for businesses to win new customers, inbound and outbound strategies can complement each other optimally. Some examples for mixing inbound/outbound: Use inbound marketing to boost your visibility before, during and after your participation in trade shows.



Close via outbound leads that inbound will have nurtured… Set up a paid campaign to optimize your inbound marketing attraction strategy to increase your web traffic on targeted keywords. In a world where your prospects have unlimited access to all the information specific to your products/solutions, but also to that of your competitors, it can be difficult to correctly identify the needs of your target.