Advantages of having a landing page

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Form : whether to download an ebook , subscribe to a newsletter or obtain an offer, the form must be visible and available without the need to scroll to encourage conversion. Now that you know what a landing page is and how they are composed, discover the reason for its relevance for Digital Marketing . Because they are important? Executing branding actions , creating a website with a great user experience and customer service channels are fundamental factors of a solid company in its market, but in the end everything must translate into sales, don't you agree? In that sense, on the Internet, leads work like the gasoline that ignites marketing, where landing pages would be the tank that allows this fuel to be sustained.

ADVERTISEMENT Landing pages are Telegram Number Data an invaluable resource for generating traffic, improving your SEO and strengthening your online brand. If we take into account that 68% of B2B companies take advantage of the benefits of landing pages to generate leads and convert them into customers, their influence and importance is evident. Furthermore, according to MarketingSherpa's reviewed by HubSpot, 44% of the links that Business to Business businesses use only go to their home page, which is undoubtedly a waste of opportunities. Leaving the opportunity to other organizations to use the types of landing pages as the heart and soul of their Inbound Marketing strategies aimed at correctly generating leads.



Advantages of having a landing page If you are still not convinced that using the different types of landing pages can help your business attract more lead traffic and conversions to your strategies, here are 5 advantages that a good landing page strategy will provide you. Place for your offers : landing pages are the home of offers and promotions for Digital Marketing; Without them, these actions simply would do nothing for your lead generation. Collect information : every time a lead completes their conversion from a landing page, your marketing and sales teams will obtain powerful insights about them; making this data available to understand what types of visitors you receive or buyer personas you convert and design strategies to attract them.