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SaaS landing pages: examples, trends and insights By Luke Bailey and Paul Park . Updated on September 16, 2023 . 35 min read SaaS landing pages have changed a lot over the years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate these days, you need to explain the complexities of your software without boring the pants off your prospects. You need to use authentic visuals that show visitors they can really trust your brand. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey.

What is a SaaS landing page? What are  Denmark WhatsApp Number Data the essential elements of a SaaS landing page? SaaS marketers are converting less What is the average SaaS landing page conversion rate? SaaS landing page trends Five examples of modern SaaS landing pages SHARE author image Luke Bailey Luke writes words and stuff for Unbounce. While he likes to use a little alliteration in his work, he’s also aware that readers aren’t always in awe of his atrocious adjective additives. You can follow him on Twitter @LukeBailey. » More blog posts by Luke Bailey author image Paul Park Paul is a writer on Unbounce’s content team who lives and breathes storytelling (it’s like oxygen but with better plotlines!).

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. » More blog posts by Paul Park Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…10 years ago compared to one from today And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The design, copy, branding, tactics…they’ve all gotten better, like little Pokémon evolving into—uh—bigger, better-looking Pokémon.