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” Web design trends Key Takeaways Dial up UX design Use design + content to enhance personalization Showcase brand personality in site design Use AI to free up time for creative thinking *Insights from Jaci Reinbold — WebFX’s Design Team Coach 13. Dial up UX design Seizing all opportunities to create a custom user experience (UX) — not just on your homepage — is key in 2024 and beyond. It’s easy to forget about optimizing things like thank you pages and error messages, but this year, more than ever, your entire site needs to support and boost UX. Especially since 98% of site users don’t convert on first visit — crafting your design strategy with UX in mind is essential for driving new and repeat visitors to take the next step on their journeys.
14. Use design + content to enhance Belgium Phone Number Data personalization You can also use design in conjunction with content to show users unique content based on their interests, needs, location, and more. This allows you to get the right information to the right people more quickly to drive engagement and conversions. 15. Showcase brand personality in site design Don’t shy away from spotlighting your brand personality in design this year. Jaci shared, “We’re going to be seeing more personality shining through on websites — a pushback against the ‘blanding’ phenomenon where designs have started to look more and more similar over time.” Adding your unique fingerprint to your site design will help you stand out, aid with recognition, and create a UX unique to your brand.

16. Use AI to free up time for creative thinking Using AI as a tool to support your design process is a great way to boost efficiency and free up time for deep, creative thinking. ai image of dogs using computers With AI design tools like Midjourney, DALL-E, and more, you can: Simplify user research Support creative exploration Quickly implement design ideas and feedback And more Much like other strategies, we recommend using AI to enhance and support your human-powered design process. Expert insights from jaci headshot Jaci Reinbold WebFX’s Design Team Coach At the heart of all these trends is the user’s desire for a customized, productive experience on your website.
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