Choose the right cleansing product for your skin type

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For even more impressive results and complete care of colored hair, APIVITA recommends combining the dye with the Color Seal care system for colored hair , which includes: Color Seal Color Protection Shampoo for Dyed Hair Color Seal Color Protection Hair Cream for Dyed Hair Color Seal Color Protection Mask for Dyed Hair The complete My Color Elixir range is available in pharmacies and selected points of sale throughout Greece, at The APIVITA Experience Store , Solonos 6, Kolonaki, Athens, as well as at Athens Eleftherios Venizelos International Airport . For more information contact the Public Relations department, prapivitaAPIVITA participated in the most important conference of the cosmetics industry worldwide, the In Cosmetics Formulation Summit, which took place in London on October 25 & 26, 2022. The theme of this year's conference was

The science behind the latest cosmetics trends". In the 23 sessions of the conference, high-ranking executives from the cosmetics field (L Oreal, Unilever, Charlotte Tilbury, J&J) participated with speeches, analyzing industry trends from the role of the microbiome to environmental Brazil Phone Number Data claims. Dr. Konstantinos Gardikis participated as an invited speaker on "Sustainability – a way of life for contemporary organizations" where he analyzed the current situation and market trend, emphasizing APIVITA's leading role in shaping the field of sustainability and the innovation implemented by the company in all aspects of sustainable development – ​​from the protection of biodiversity to the development of innovative skin delivery systems that increase the effectiveness of natural products. Dr. Gardikis also participated in the panel "Giving credibility to sustainability" and was moderator of the round table "How to approach sustainability as a brand" More information about the Conference can be obtained here . Anti-aging: Facial care at 40 21/10/2022 Facebook Twitter Anti-aging: Facial care at 40 3-step routine for renewed and youthful skin!



The age of 40 is considered the best age for a woman - and not by chance! She is at her most beautiful, creative and full of herself personally and professionally, with the strength, charm and confidence that her experience, knowledge and ability to accomplish anything give her. It is the typical example of beauty that shines from within, and with proper care, the skin of the face is shielded with anti-wrinkle protection and radiates even more, full of charm, health and beauty. With a revolutionary 3-step care system and many more little secrets, APIVITA's Wine Elixir series awakens the skin's youth, giving a natural lifting sensation with fewer wrinkles, firmer skin and deep hydration, which is exactly what the skin needs skin of the woman in her 40s to take off her glow. Preparation: Cleaning The beginning - cleaning - is half the battle, and a good cleansing is essential to our skin care routine, because it ensures the removal of impurities and dead cells, preparing the skin to receive the beneficial ingredients of the products that will we use. , applying morning and night before your skincare routine: Cleansing Foam for Face and Eyes - 93% ingredients of natural origin Black Detox Cleansing Gel for Face and Eyes - 97% ingredients of natural origin Micellar Cleansing Water for Face and Eyes - 99% ingredients of natural origin 3 in 1 Cleansing Emulsion for Face and Eyes - 99% ingredients of natural origin Step