The following data is used to generate the feed

jolomic

How Google Discover generates feeds To be a good SEO, you need to know how search engines work . And you need to understand the same thing about Discover. According to Google , the following data is used to generate the feed: Activity across all Google products, including search activity, YouTube videos watched, and engagement with Discover results Location history Location information settings Topics you follow See the similarities with social networks? Your feed reflects your hobbies, current interests, and everything else in the world that's relevant to you. It's highly personalized, so it takes into account your level of expertise and even how important the topic is to you.



For example, half of my feed is almost always about SEO. Because SEO is the topic I interact with the most. As you can see, you can  Australia Phone Number Data also “follow” SEO topics. Interestingly, you can see how Google categorizes the results in your feed. Suganthan introduced me to this method discovered by Valentin Pletzer . Valentin Pletzer found out that he can access this information by clicking Submit Feedback > System Logs > Card Categories . These are the categories of cards that Valentin has found and what he thinks they may represent. All credit to Valentin Pletzer for providing the data and insights above . For example, Google News has its own "NEWS_HEADLINES" category, so you'll definitely see your Discover perform better when featured in Google News.


   


If this relates to you, check out John's guide to optimizing Google News . In general, if your content is in demand and sends the right signals to Google, it will drive Discover clicks from users who are already interested in your content. This is a huge advantage compared to social media, where posts primarily reach a “cold” audience. How to drive Google Discover traffic First of all, unless you're already pretty advanced in your SEO efforts, don't spend too much time actively chasing Discover clicks. Most people are better off prioritizing standard organic traffic.