Display advertising through bannering

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Which online advertising channels best suit your goals?
Now that your goal is concrete, it can be determined which channels and which resources can best be used to achieve the goal. In this article I focus on online advertising and ignore other channels.

Online advertising for branding purposes
Not everyone in your target group is familiar with your website, let alone already knows your brand. However, your target group does use other websites. By mapping germany phone number websites your target group is active on, you can reach them in these places with display advertising.

By using display advertising, it is possible to initially reach potential customers from your target group on the internet with visual banners in which you communicate your message, which leads to memory and recognition of your brand. Websites make space available on their pages for banners, as an advertiser you can purchase this space. In most cases, the costs for placing banners occur in two ways. One, you pay an amount per thousand impressions. We call this Cost per Mile (CPM). Two, you pay per click on the banner, after which the user ends up at the location you specified. This is called Cost per Click (CPC). Display advertising works well for branding purposes because you can easily create visibility and convey the right brand associations with both text and images.




Do you also want to get started with optimizing your online conversions in your current Google Ads campaigns? With the free Quick Scan we are happy to help you target your online advertising.