The content must be strategically thought out and tailored to your target group

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Newsletter-Marketing Also known as email marketing , newsletter marketing offers the company the opportunity to stay in touch with its customers via email. The most important objectives of this strategy include… Acquiring new customers Maintaining existing customers Customer loyalty in general Support and increasing brand awareness Here it is not enough to simply send a pre-written email.  and their status in the customer journey .

Good subject lines that motivate your users to open it are also important. In terms of content, you can inform your customers, but you can also direct them to the company's website , the organization's website or to specific landing pages or encourage them to complete a specific Phone Number transaction. Depending on needs and target group, the company can choose between the following forms of email marketing : Stand alone mailings: E-mails are only sent on certain occasions, e.g. B. Offers etc. Multi-stage email campaigns : Related emails are sent at regular intervals. The recipient's reaction is the trigger for subsequent emails. Trigger mailings :



Emails are designed using the information provided by users, e.g. B. Birthday message. Transactional mailings: This method is preferred by sales companies and has proven to be user-friendly. These are notifications that users usually receive after a purchase. These include, for example: E.g. shipping confirmations, surveys, etc. 2. Social-Media-Marketing The use of social networks to increase the visibility of the company is called social media marketing.