It provides the opportunity to interact

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Them Access to these details can help salespeople tailor language messaging and even the channels they use to contact prospects. Optimize your campaigns faster Every social tool provides visibility into various metrics. Use these centralized reporting features to measure the effectiveness of your social media strategy and flag areas to improve your nurturing sequences. Some social media metrics you should track include traffic; the number of people who clicked and visited your website or social media landing page; engagement; how people interacted with your social media content, such as likes, comments and shares; average reply time; you responded to relevant mentions and direct How long does a message take Brand recognition vs.

Negative mentions Number of positive mentions of your company Follower level How active and connected your followers are and who your influencers are Social grows Email Marketing List quickly. With social media you can rely on real-time data to improve and adjust your sales and marketing campaigns. Land and Grow More Deals Using social to better understand your leads can increase engagement throughout the sales process. Engaged prospects are more likely to convert. Social makes it easier to meet your prospects where they’re already investing their time  when needed by answering questions, sharing content or offering relevant promotions.



Social can also help salespeople increase customer lifetime value through customer expansion efforts. By centralizing social media details in the platform, sales and success teams can work together to identify seasonal trends, industry news or organizational changes that warrant cross-sell or up-sell conversations. How to Choose the Right Social System More and more products and marketing automation solutions describe themselves as social platforms. The idea of swapping existing familiarity for dedicated social may be hard to swallow for many teams. With the right you can leverage social media integration to embed social functionality directly into your current systems.