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Habits that help us define an ideal buyer persona for the services offered. Multichannel Once our “ideal client” has been defined, we can begin to define how and where to talk to them. Being Fintechs , our clients will be immersed in the digital era, so effective and transparent communication through all possible channels is essential, which provides certainty of reliability to the client.

Without this perception, it will be difficult to close the prospect's purchase cycle. It is important to have several and diverse channels that allow the user to communicate with the Digital Marketing Service company. It may seem like more work for your customer service agents, however, you can use a platform that allows you to attend to all your communication channels at the same time.



While your prospect or client will feel heard and supported. Offer valuable content Once the tone has been defined, it is important to differentiate the content to achieve good positioning. What stories should be told and how should they be told so that they are not the same as so many examples on the internet? What is the best format to tell them or what does.