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Purchase this case  hbr product dana hall funding a mission d an PDF ENG HARVARD BUSINESS SCHOOL CASE Ron Johnson Retail at Target Apple and J.C. Penney In April Ron Johnson HBS stepped down after just months as CEO of J.C. Penney. In his brief tenure Johnson an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple introduced dramatic departures from J.C.

Penney s traditional retail approach and enacted changes quickly and simultaneously with little market testing. Over Johnson s final months as CEO J.C. Penney shares dropped more than . The case describes the environments at Target Apple and J.C. Penney during Johnson s tenure and how his Chinese Overseas America Number Data experiences may have shaped the strategies that he implemented while CEO at J.C. Penney. Purchase this case  hbr product ron johnson retail at target apple and j c penney an PDF ENG HARVARD BUSINESS SCHOOL CASE J.C. Penney s Fair and Square Strategy B Out with the New In with the Old In his August earnings call CEO Ron Johnson urged investors to be patient and stay the course with the revised J.C. Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the Fair and Square approach to pricing. This was a switch from J.C. Penney s previous high low pricing program to a new everyday low pricing policy that aimed to fit with a radical repositioning of.



The J.C. Penney business model and brand. However with sales continuing to decline the board fired Johnson in April and appointed Johnson s predecessor Myron E. Mike Ullman III as his successor. J.C. Penney s losses Would he push forward with Johnson s Fair and Square vision would he return to the former strategy could he manage a hybrid strategy or would he define a new path for the retailer to follow Purchase this case  hbr product j c penney s fair and square strategy b out with the new in with the old an PDF ENG HARVARD BUSINESS SCHOOL CASE J.C. Penney s Fair and Square Strategy C Back to the Future Rehired in April Myron E. Mike Ullman III was brought back to stabilize the retailer s business.