Depth dialogue with the target

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Price awareness increases with age – from 57% of Gen Z representatives who buy cross-border on price considerations to 65% of Boomers. Mobile payments are preferred by more than half of the respondents. Just as the desire to get value at affordable prices is driving the expansion of cross-border shopping, consumers are coming into.

Contact with new retailers & payment methods. The payment options available both locally and internationally become defining in the purchase decision. Payment by bank Job Function Email List card remains the favorite in France (72%) and the UK (70%). In other markets, mobile payment apps and wallets are at the top of consumer preferences (eg Portugal 66% prefer mobile payments.



Safety, trust and convenience are key reasons for choosing both mobile and Buy Now Pay Later services – although the percentages vary from generation to generation, they are high for all consumers, regardless of market. Personalization – the most powerful tool to attract customers One in 5 Millennials prefer personalized product suggestions based on browsing or purchase history. Personalized discounts are the most powerful tactics to convince buyers to purchase new products.