Samsung is developing the

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Some consumers are even willing to wait in line for several hours for the launch of a new model  Samsung has focused on its marketing strategy its potential for innovation and on lower prices than Apple products A strategy which seemed to bear fruit since at the end of sales of the Galaxy S exceeded those of the iPhone and the Samsung model won the phone of the year award Samsung has demonstrated its ability to innovate and has become a worthy competitor to.

Apple Furthermore the Korean manufacturer has been more wedding photo editing service  successful globally than its American competitor in terms of sales In Samsung held a global market share compared to for Apple study based on all products from each brand Apple focuses on the product Samsung on marketing Apple has forged its competitive advantage around the design and functionality of its products.



In terms of marketing strategy the American brand focused on product placement with celebrities and in renowned shows and on the buzz created by media The presence of the American brand on social networks is discreet and the American manufacturer does not enter into a price war although its Korean rival uses price as an argument against Apple Unlike Apple Samsung uses a lot of advertising to promote its products.