How to stop wasting time with the
AmyWHiggins race against luck clayton christensen summerreading_competing This is a great book for any marketer to sharpen their persona development and take a fresh look at what their customers value. Robert Rose, Content Advisory, Robert_Rose Hand-picked, relevant content: How to build buyer personas that drive sales born to run bruce springsteen summerreading_borntorun For a completely separate reading from marketing, try Born to Run. This is a great book by an extraordinary man. His intelligence, resourcefulness, and tenacious drive are something to aspire to. Robert Rose, Content Advisory, Robert_Rose Recommendations from top presenters at Content Marketing World 2016 Each year, the Content Marketing World speaker with the highest average reviews from attendees is asked to return as the next year's keynote speaker. Jay Acunzo won the top spot in 2017.Jay, creator of the award-winning podcast Unthinkable, shares the books and podcasts that have inspired him. essential calvin and hobbes bill watterson calvin and hobbes "It's a magical world, Special Database Hobbes, ol' buddy. Let's go explore!" We're so obsessed with the mundane and practical. Calvin and Hobbes is my favorite comic because it's superficial and meaningful. Being sensitive to the big ideas and emotions of this world is the difference between being powerfully creative and copying the path to the average. Carefully selected relevant content: 3 behaviors that drive the most creative content marketers deep work Cal Newport deep work I'm (like many of us) very active across many, many channels. And I love using social media. However, this book is very careful. It's absolutely important to block out huge amounts of time to focus on one problem or think deeply. We need this now more than ever. Hand-picked relevant content: How to train your brain for content marketing awesomeness How I Heard (Podcast) mike row TheWayIHeardItPodcast Rowe hosts the popular series Dirty Jobs on Discovery Channel.
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His podcast, The Way I Heard It, shares "different perspectives on people and events you thought you knew." Not only is this a great show at face value, but it's a powerful example of how "creativity" doesn't mean "big." His episodes are about 11 minutes long and have 5-6 minutes of truly phenomenal storylines. Hand-picked relevant content: 3 hidden lessons behind top podcasts to help you stand out Message & Life After (Podcast) G.E. LifeAfterGE Two of GE's podcasts, produced in partnership with Slate's podcast network Panoply, topped NPR's best on the iTunes charts. They're a shining example of how brands can grab (literally) hours of attention from consumers in a week by taking a relatable, story-driven tangent from the actual product. How much does that 30 second TV spot cost again?
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